Social Media


If you are using social media to conduct University of Oregon business, including educational or administrative functions, advertising an upcoming event, or speaking on behalf of the university or a department or organization within the university, take care that the content you post is accessible. If you are communicating in a capacity where you are following the university's public communication guidelines, you also need to follow university guidelines on accessibility.

The general guidelines for posting on social media are the same as for website content. If you have the capacity to add alt text to images, define link text, etc. - do it.

Following are some guidelines specific to social media platforms:


Animated GIFs are not accessible. This makes them essentially invisible to people with limited vision. You may use animated GIFs, but make sure there is additional text information that provides equivalent contextual information.

Avoid sharing GIFs with rapidly flashing or blinking content. This can cause seizures for people with certain kinds of epilepsy.


Most social media platforms use some form of hashtags. The best way to make these tags more accessible to screen readers is to type them in CamelCase. CamelCase is formatting your hashtag such that the first letter of every new word is capitalized.

Good: #GoDucks #ThisIsMoreAccessible

Bad: #goducks #thisislessaccessible



Emojis are accessible. When you add an emoji to a message, they are automatically described by screen readers. You do not need to add alt text to emojis. 

Please be judicious in adding emojis. Adding a string of the same emojis to emphasize the sentiment might be cute to a sighted user, but is annoying for someone using a screen reader. Add spaces between emojis.

Good: Emojis are inherently accessible and can be understood by screen readers without any additional steps. Hooray! 😄

Bad: Stringing together a series of emojis, whether the same or different emojis, can be frustrating for people who rely on screen readers to announce this data. 😭😭😭😤😤😤

Worst: Don't use unicode or ASCII art like "shruggie" ¯\_(ツ)_/¯. Each individual character gets read out by screen readers. 

Reposting Content

These guidelines only apply to original social media posts that you create. It's ok to repost or share content from other organizations that do not follow these rules.

Platform-Specific Guidance

Social media platforms change their content editing interfaces regularly. Refer to platform-specific documentation for more information.

Facebook Accessibility Guidelines (Links to an external site.)

Twitter Accessibility Guidelines (Links to an external site.)

LinkedIn Accessibility Guidelines (Links to an external site.)

Instagram Accessibility Guidelines


Article ID: 111236
Thu 7/2/20 10:21 AM
Thu 7/2/20 10:22 AM